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Important Factors That Affect Search Engine Optimization

On page optimization is the part of search engine optimization that deals with all the factors on your webpage that affect your website ranking in search engines. You can choose raleighs best SEO company for your business growth.

There are multiple things that come under the domain of on page optimization. Some of these on page optimization factors include your webpage title, website URL, the Meta description tags, attributes of images and the content.

Keyword selection

Choosing the correct keyword is the first step of search engine optimization. Your keyword should be low in competition and preferably long-tailed. Here's a hint for choosing the keyword, imagine yourself as a customer surfing the web for a specific product, then think of a word that you would prefer to search on Google's search engine. After that, research on that keyword's strength and competition. Ideal keyword selection will make your on page optimization more fruitful and convenient.

Page Title

On page optimization starts from optimizing your page title. Your title must contain the keyword. Moreover, it is better to start your title with the keyword. For example, if you are offering a "Webdesign Service" you should start your page title as "Webdesign Service that……"

Optimizing the URL

Similar to title your URL must also have the keyword. If you are searching for webdesign firms, the first option that a search engine will look for will be site URLs with the keywords in it. So, you must optimize your URL according to the rules of on page optimization to get the best out of it. Nobody would like his or her URL to appear like p0=34rjjr5. Optimize it.