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Choose the Right Marketing Agency for Your Business

Online marketing world has rapidly become saturated with institutions, each offering different levels of expertise and range of services. Some may specialize in certain tasks while some describe themselves as full service marketing agency.

So what should you look for in a marketing agency and in what way they can help you to improve your business? The first thing you have to figure out is what the agency can offer you. Most should be able to provide a clear list of the services they are qualified to provide. Ideally, you should look for a full service marketing agency.

Vector landing page for internet marketing agency

This means that they can provide a complete package and gives you the option to implement new marketing methods in the future, rather than you having to go to another agency for a different job.

A full service marketing agency must combine a variety of services, including:

1. Web design as well as the full development

2. The marketing strategies and knowledge on how they can increase your business revenue.

3. Search Engine Optimization (SEO), which will improve your website rankings on leading search engines and make it easier for potential customers to find you.

4. Social Media Marketing, this is a growing area, whether the agency has the skills to help you with that?

5. Pay Per Click

6. Copywriting

7. Usability testing

8. Email marketing

9. Banner ads

10. Conversion rate optimization

You may not need all of these services in person, but the fact that they offer them and have a strong background knowledge of all aspects of marketing is the sign of a reputable agency.

The Changing Face of Marketing

Digital Marketing is an ever changing landscape.  What is popular today can be out of date and discarded tomorrow.  What would you, or your business pay to get a glimpse into the marketing world 5-10 years from today?  Here are some predictions for the future of marketing:

In the future, the interruptive marketing that you and I are used to in the form of commercials are going to be gone.  Television as we know it today will be extinct, and all our media will be brought to us via the internet, computer, and mobile device.  The number of “Zero TV Households” is increasing every day. (8 million US as of Feb 12, 2020)  Marketing will become more personalized to the preferences of the watcher.  

Some of these have already started, if you watch Hulu at all you will know what I am talking about.  Ads will become smarter, know what you like and dislike.The Marketing department of your BIG Corporations will vanish and will, instead, be replaced by the tech savvy digital marketing agency.  With everyone using smart ads corporations will know what you want, and where you visit to get it.  Most purchases will be socially motivated, and if a product is a good one, then everyone will like it, and the flip side is if a company does something that does not fit into your values, it will die a very quick death.

Most companies will collect your demographic information, such as email, location, phone number.  Many do now, but in the future that will be their customer base, and how they track their customers.  You can see examples of this in big business with the use of club savings at Safeway, and Fred Meyers.  Benefits from these exchanges of information in the form of Gasoline rewards, Discounts on products etc.

Humanizing products will be a key element in the future of marketing.

 All the data in the world can not drive anyone to buy anything, unless you make them have an emotional connection to the product.  I use Irish Spring Soap, why?  Cause I saw a commercial in the past of a Guy using it, that is my emotional connection.The future of marketing, really has little to do with marketing at all, instead it is going to be more about the personal interactions between people and businesses, and less to do with the TONS of spam marketing, commercials, print ads, and constant bombardment that the companies put out there.  Sooner or later the noise will die.