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Business and Management

Relevance of Online Video Marketing for Business in Toronto

Jul 19, 2021 #business, #Video Marketing by John Trenwith

In the world we live in today, online video marketing is one of the most popular and effective means of internet marketing and this is evidenced by the immense popularity of video sharing sites like YouTube.

Most of the website owners now see the main reason why they should upload videos to their website and use online video marketing tools. You can get the top-rated video advertising in Toronto.

What Can Online Video Marketing Do for Your Business? - SmallBizDaily

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It has proven highly reliable for large marketers to rely solely on video marketing to deliver products and services to sellers. Another reason why online video marketing is so successful is that it's always fun.

Helping companies communicate more effectively with their audiences.

One of the reasons video marketing is so important to business growth is that it helps most businesses communicate effectively and efficiently with their audience.

However, with online video marketing, as an internet marketer, you can engage your online audience from the moment they hit the play button to the end, knowing that if they are part of the video, they may be missing out on this valuable thing.

Help represent the company's image.

Another reason online video marketing is important for business growth is that it helps increase business visibility. By making videos, internet users can see what kind of business they are doing.

People can find out the brains behind the product or service they want to buy and the person who provides the product information.

It helps with search engine optimization.

Another reason online video marketing is important for businesses is that it helps increase visibility and increase website rankings.

Business and Management

What is the Best Password Manager for You

Oct 7, 2020 #business, #password, #safety, #secure by John Trenwith

Creatures of Habit

We're creatures of habit, we might understand that using the exact same password for multiple logins is risky and unwise. But not everybody can perhaps remember safe random passwords that are unique to each website that needs a password and username. You can check online for the best password encryption at https://www.logmeonce.com/password-manager/.

Take something most individuals are knowledgeable about, their automatic teller machine (ATM) personal identification number (PIN). A recent study discovered that the four-digit code used to authenticate users using their account (a PIN) could be figured for 33 percent of accounts by trying 61 different mixtures. 

The most popular of PIN passwords was 1-2-3-4! Obviously, the 20 most well-known mixes are variants on consecutive numbers. The ideal kind of PIN to possess is one which isn't memorable or important to you whatsoever (that is just arbitrary ).

Other popular variants are using amounts based on a telephone number (2-5-8-0) and people's birth (1-9-X-X).

What's the best password manager?

As we learned from utilizing internet practices, folks will need to guard against complacency. Shield your PIN and don't talk about it with anybody. I suggest having a password manager which can automatically create a secure password to you. A safe password is 8 characters, utilizes a mixture of lower and upper case letters punctuation, and figures. I advise you have a look at apps that handle your passwords for you. Programs for example:

  • Lastpass (My app of choice)
  • Keepass (open source)

Conclusion

You're never likely to be apparent of safety dangers – but you are certainly able to minimize them. Maintaining a security-conscious workplace is neither costly nor time-consuming.

Marketing and Advertising

The Changing Face of Marketing

Apr 29, 2020 #advertising, #business, #digital marketing, #marketing by John Trenwith

Digital Marketing is an ever changing landscape.  What is popular today can be out of date and discarded tomorrow.  What would you, or your business pay to get a glimpse into the marketing world 5-10 years from today?  Here are some predictions for the future of marketing:

In the future, the interruptive marketing that you and I are used to in the form of commercials are going to be gone.  Television as we know it today will be extinct, and all our media will be brought to us via the internet, computer, and mobile device.  The number of “Zero TV Households” is increasing every day. (8 million US as of Feb 12, 2020)  Marketing will become more personalized to the preferences of the watcher.  

Some of these have already started, if you watch Hulu at all you will know what I am talking about.  Ads will become smarter, know what you like and dislike.The Marketing department of your BIG Corporations will vanish and will, instead, be replaced by the tech savvy digital marketing agency.  With everyone using smart ads corporations will know what you want, and where you visit to get it.  Most purchases will be socially motivated, and if a product is a good one, then everyone will like it, and the flip side is if a company does something that does not fit into your values, it will die a very quick death.

Most companies will collect your demographic information, such as email, location, phone number.  Many do now, but in the future that will be their customer base, and how they track their customers.  You can see examples of this in big business with the use of club savings at Safeway, and Fred Meyers.  Benefits from these exchanges of information in the form of Gasoline rewards, Discounts on products etc.

Humanizing products will be a key element in the future of marketing.

 All the data in the world can not drive anyone to buy anything, unless you make them have an emotional connection to the product.  I use Irish Spring Soap, why?  Cause I saw a commercial in the past of a Guy using it, that is my emotional connection.The future of marketing, really has little to do with marketing at all, instead it is going to be more about the personal interactions between people and businesses, and less to do with the TONS of spam marketing, commercials, print ads, and constant bombardment that the companies put out there.  Sooner or later the noise will die.

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