A simple definition of Crowdfunding is a way of raising money from various supporters for a single project or goal. Crowdfunding takes fundraising to another level, one that builds a community of people all helping with the same end goal, to get a project funded. You can also look for a new kind of crowdfunding for your business success.
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The crowdfunding platforms allow you to have a central place from which to run your campaign, and they take a small percentage in return.
These platforms are where you send your community or your "crowd" as you are getting your project funded. A big part of getting the money you are asking for, for your campaign is to make it personal. People want to support other people, not just ideas. You can really get behind an idea or project if you like the person who is running it.
Make sure you express to your crowd that you are all in, that you will do what it takes to get funded, and to then get your project off the ground. You can't have one foot in and one foot out, you've got to make a stand.
Tell your supporters how you got the idea, where did it all come from? Then tell them how you are going to get there and where you are going. You want to be someone people can trust to give money to. Let them see what motivated you to do a Crowdfund in the first place. Crowdfunding is an exchange of money so the more they feel they can trust you, the more they are likely to support you.