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What Is Video Production, And Why Would A Business Or Blogger Want It?

Video production is the process of recording, editing, and displaying moving visual media. It's a recent form of communication that has taken business and blogging by storm. In this article, you will discover what video production entails, how it could help your business or blog, and how you can tell if you should have one in the first place.

Commercial video production is the process of creating a video, typically for marketing or informational purposes. Video production can involve filming, editing, graphics, and sound production. Many businesses or bloggers may want video production because it can be an effective way to communicate with customers or fans, and it can help to attract new ones.

Video production can be a costly undertaking, but with the right crew and equipment, it can be done relatively reasonably. Here are some ballpark figures for a standard video production:

– Production costs for a one-hour video can range from $2,000 to $5,000

– For a six-minute video, the range is $1,500 to $3,000

– For an hour-long video, expect costs to range from $10,000 to $25,000

Creating a blog post can take anywhere from a few minutes to a few hours, depending on the complexity of the content and the level of writing experience of the author. However, most blog posts range in length from 1,500 to 4,000 words.

The Ultimate Guide For Video Production in Singapore

Video Production is popular in Singapore. Video production can be time-consuming, but it is well worth the effort. Video is one of the most popular types of content that people consume today. You will see the long-term benefits of video production if your business can learn how to do it effectively and sustainably. You can easily find many companies for video production in Singapore.

video production singapore

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Let's now go over the steps of video production to help you bring your videos to life.


Pre-production is the first stage of the entire process. Pre-production is basically where you'll create the plan for your video. This is where you will determine what you are going to produce, for whom, and what resources you will need to make the video. It also helps you to plan how long it will take to complete the project.

Create a video strategy

Video strategies are essential for injecting a long-term perspective into every decision you make. This phase will help you to plan the logistics of how your video will be made. How can you keep within your budget and meet the deadlines? How can this content be reused and repurposed to maximize its return-on-investment (ROI)?

A good strategy is crucial to the success and longevity of your video. However, your strategy will change over time. It's not necessary to do it perfectly the first time. Instead, you should have a framework that you can reference to help you sustainably make videos. This will help you to stay within budget and ensure that your video can deliver a positive ROI long into the future.